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Posts Tagged ‘Social Media’

The Rules are Always Changing

Posted in Personal Branding, tagged , , , on March 20, 2009 | 4 Comments »

An interesting question was posed to me today by @kaceemaree regarding whether or not applicants for jobs should bother submitting cover letters anymore, in an email that read:
“Everyone does the same thing for cover letters. They all look the same – style and everything. Most HR people don’t even read cover letters. So, should applicants [...]

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The Mommy Mob Groundswell Against Motrin

Posted in Blogs I Read, Social Media, Viral Content, tagged , , , , , , on November 18, 2008 | Leave a Comment »

There is no denying the power of social media.
In case you haven’t heard by now, Johnson & Johnson was confronted by a backlash from mothers last weekend on Twitter in regards to Motrin’s latest viral advertisement. The turn spread to various blogs and to YouTube like a wildfire, which caused J&J’s McNeil Consumer Healthcare [...]

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