Social Media Podcast #2 with ShareSigmaChi.com

This past September, I recorded a podcast with ShareSigmaChi.com discussing the Sigma Chi Fraternity’s social media efforts. Well, since the last one went so well, they were nice enough to invite me back for a follow up podcast on Sigma Chi’s latest social media efforts.
In the podcast we discussed what we like about Sigma [...]

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Social Media is Just a Fad…

First, I’d like to preface this piece with a little apology to you: I have been absent from blogging over the last month or so. Life has been surprisingly hectic and honestly haven’t had much time for anything really. To illustrate this point, I started writing this blog post while attending my summer class…shhh… but [...]

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So I recently tried out TWTTRSTRM…

So I decided to give this new thing called TWTTRSTRM a try. Basically, TWTTRSTRM (pronounced Twitter Storm, but apparently they were too poor to buy the vowels) is a tool enabling Twitter users to pose a question to their Twitter followers and easily gather all their answers in one spot. You can use it to [...]

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The Mommy Mob Groundswell Against Motrin

There is no denying the power of social media.
In case you haven’t heard by now, Johnson & Johnson was confronted by a backlash from mothers last weekend on Twitter in regards to Motrin’s latest viral advertisement. The turn spread to various blogs and to YouTube like a wildfire, which caused J&J’s McNeil Consumer Healthcare [...]

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China vs. the Blogosphere…

After hearing about how China faked parts of their opening ceremony, I immediately started thinking about truth in the media and social media’s ability to massively spread “word-of-mouth ” content. With the world being ever-more connected today than it was yesterday with social media like Facebook, Twitter, MySpace, and the countless number of blogs being [...]

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